"Deutsche Telekom sets world record for music

12.04.2017/ Deutsche Telekom has reached new dimensions: the exclusive performance of Depeche Mode on the release day of their new album „Spirit“ on March 17th for Telekom Street Gigs was the most successful livestream of a single concert ever

Around 1.5 million fans experienced the concert on Twitter, YouTube and Facebook, as well as on numerous websites. More than 100,000 fans watched the gig in a parallel sent 360° livestream. By that Deutsche Telekom sets an important milestone in that innovative technology. The cooperation between Deutsche Telekom and Twitter was very succesful. For the first time a concert was broadcasted worldwide on Twitter #Live. The hashtag #streetgigs trended in Twitter’s top 3 in various countries, including the USA, Great Britain, Japan, Mexico and Germany.

"A partnership with a market leader like Telekom is always a great thing," explains Thomas de Buhr, Managing Director of Twitter Germany. "In a strong collaboration, we have brought this emotional event to people all over the world."

Outstanding partnership with Twitter

"Never before there has been such an amazing attention for a music livestream. This also shows that we offer our customers in the best network added value with unique content and innovative technologies across all devices and social networks", adds Michael Schuld, Head of Communications and Sales Marketing for Telekom Germany. "In this context the partnership with Twitter is really outstanding. The entire campaign was characterized by consistently exceptional engagement rates and a livestream in a striking quality."

Concert can be watched until end of June

Depeche Mode released "Spirit", their 14th studio album, on the day of the concert and landed on the top of the charts in Germany, Austria and Switzerland. Fans can watch the complete concert until June 30th at telekom-streetgigs.de and on YouTube in high definition and 360°."

(HOME)